When we think of the current model of installing apps on your phone or tablet the user experience seems a little convoluted. Find in App store, install, review some security rights (although no-one knows what do about them), update, move Icon shortcuts on home screens.  Multiply this by lots of apps in your iOS or Android app drawer and it quickly becomes pretty unusable. The great stories about app developers creating multi-million euro revenues are few and far between.  There's been lots of analysis of App usage but most apps stay unused or get uninstalled quickly  apart from the top apps like Facebook (from analysis of 125 Million phones) This has all sorts of implications for the on-boarding experience to keep new users engaged but most will lose 80% of their users within 90 days. There are marketplaces dedicated to giving you the source code for clone apps such as Chupamobile   The majority of apps get installed and are quickly forgotten about.  There is